Wednesday, September 4, 2019

Gene Therapy Treatments Offer Hope for Cancer Patients

NetworkNewsWire Editorial Coverage: Recent developments in gene therapy hold out hope for the treatment of a wide range of diseases, including fatal lung cancer.
Genprex Inc. (NASDAQ: GNPX) (GNPX Profile) is focused on using gene therapy to tackle lung cancer, developing new drugs that can be used alongside existing treatments. Pfizer Inc. (NYSE: PFE) has created a state-of-the-art research center focused on gene therapy treatments, which it uses for illnesses including cancer. Gilead Sciences Inc. (NASDAQ: GILD) is using biotechnology to tackle a range of challenging diseases, including HIV and hepatitis. Sarepta Therapeutics Inc. (NASDAQ: SRPT) is developing 20 different genetic treatments for a wide range of diseases. Merck & Company Inc. (NYSE: MRK) has treatments in development for both prostate and lung cancer, offering further hope for those battling potentially fatal diseases.
  • Despite multiple available treatments, lung cancer usually remains deadly.
  • Gene therapy provides a different way of treating this disease, altering the cancer’s cells.
  • Bringing these treatments to market involves a complicated process that must be carefully managed.
Battling Lung Cancer
Despite huge public awareness and a decrease in smoking, lung cancer remains one of the most common types of cancer and is a major killer in many countries. An estimated 2.09 million people were affected by lung cancer worldwide in 2018, and 1.76 million of them died. While prevention has improved, survival rates remain low once the disease takes root.
Survival rates for late-stage lung cancer have improved little in recent decades, and better treatments are the dream of all involved with the disease, from researchers and doctors to patients and their loved ones. In a bid to beat the cancer, companies are now turning to new technologies such as gene therapy. But the road to success is a long, challenging one.
Combating Cancer
Tackling cancer has become a huge issue for modern governments, charities and health-care businesses. Companies such as Genprex Inc. (NASDAQ: GNPX)have put the whole focus of their operations on tackling the disease. Whether aimed at curing the disease or extending the lives of patients, these treatments are varied and often innovative. But the very nature of cancer, in which a body’s own cells destroy it, makes this difficult.
A number of approaches are commonly recommended by cancer experts. These include surgery, removing cancerous tissue in hopes of stopping it from spreading; radiotherapy, in which radiation is used to contain and kill cancerous cells; and chemotherapy, in which drugs are deployed. All can be effective in the right circumstances, and they are often at their most effective when combined.
In efforts to advance the battle against cancer, companies and researchers often gather at events such as the Sachs Annual Immuno-Oncology BD&L and Investment Forum held earlier this year, at which companies such as Genprex presented information about their progress. The cross-fertilization of ideas is as invaluable as the crossover of treatments, allowing researchers to learn from each other’s progress and to seek the funding they need to bring treatments to market.
Genprex has been successful in securing this vital funding, obtaining monies from a variety of sources, including a successful IPO and a $10 million private placement. This success has allowed the company to press forward with research in one of the boldest new forms of treatment: gene therapy.
Gene Therapy for Cancer
Imagined in the 1970s and first carried out in the 1980s, gene therapy is one of the newest frontiers in medicine. The therapy involves the delivery of nucleic acids, the tiny building blocks of life, into human cells. This can rewrite the genetics of cells, removing parts that are causing ill health and strengthening those that fight disease.
Gene therapy can be used against cancer in a variety of ways. Tumor suppressor genes can be introduced to rapidly reproducing cancerous cells, slowing down or halting their spread. Adenoviruses can be used to destroy cancer cells. Enzymes can even be introduced into cells to make them more susceptible to chemotherapy drugs, improving the effectiveness of existing treatments.
The details of treatments vary and are often very specific. For example, Genprex’s drug candidate Oncoprex(TM) uses electrically charged nanoparticles to deliver its treatment directly to cancer cells, avoiding healthy cells. Once taken into a cancer cell, Oncoprex’s TUSC2 gene creates a protein that can restore damaged functions in a cell.
Repairing a cell might sound like a bad idea when that cell is cancerous, but the problem with cancer cells stems from the fact that they are broken. If the cells were healthy to begin with, they wouldn’t damage the body that produces them. Oncoprex restores pathways in the cell that lead to natural cell death, while interrupting those that lead the cell to replicate. This means that cancer cells stop spreading so fast and start dying.
A number of companies have emerged with the aim of applying gene therapy to specific diseases. For example, Genprex specializes in tackling non-small cell lung cancer through its developmental drug Oncoprex. But these treatments don’t exist in isolation, and while each company’s developments often result in the profits that come from hard work, they also strengthen the knowledge base available as the company works to find a cure.
Commercializing Cancer Treatments
For many in medicine, commercialization is a dirty word, dealing as it does with the financial value placed on human lives. But commercialization of cancer drugs represents far more than this. It represents the entire process of testing a treatment and ensuring that it can be effectively replicated and safely used.
This process is complex, and it is vitally important that a company understands and controls the steps involved if the process is to succeed. This leads to the public announcement of commercialization plans to demonstrate a company’s work.
For example, Genprex recently published its milestones for the development of Oncoprex over the next year. These include working out details of a newly optimized manufacturing method, completing the development of the drug’s delivery system, and recruiting both sites and patients to take part in clinical trials of the drug. As Oncoprex is designed to work in combination with other cancer treatments, this will involve contracting for multiple trials to establish its safety and effectiveness not just alone but alongside other treatments such as immunotherapy.
Any such program is an attempt to manage uncertainties. What sites will be available for testing? How many patients will be willing to participate? What will the results of the trials be? By planning for these questions and the steps involved in tackling them, a company such as Genprex can create a smoother path to market for its treatments and hasten the arrival of better care for patients.
Developing Drugs and Beyond
Genprex is not alone in its efforts to find effective treatments for some of the world’s terminal diseases.
One of the world’s leading biopharmaceutical companies, Pfizer Inc. (NYSE: PFE) is heavily involved in developing cancer treatments, working in areas such as metastatic hormone-sensitive prostate cancer. Like Genprex, Pfizer is exploring the potential of gene therapy, and it is dedicating substantial resources to the challenge. The company recently announced the investment of half a billion dollars in a state-of-the-art gene therapy facility in North Carolina, where it will work on highly specialized, one-time gene therapies using custom-made, recombinant, adeno-associated viruses to deliver cures.
Gilead Sciences Inc. (NASDAQ: GILD) has been turning its biopharmaceutical expertise to dealing with a variety of diseases, including HIV and hepatitis C. The company recently invested heavily in Galapagos, a company developing innovative small-molecule medicines. By combining expertise across the two companies, Gilead Sciences will be able to develop more innovative medicines. “We are excited to close this unique agreement, which will generate both long-term strategic value and mutual, immediate benefits,” said Daniel O’Day, Chairman and chief executive officer of Gilead. “The collaboration reflects Gilead’s intent to grow our innovation network through diverse and creative partnerships.”
Sarepta Therapeutics Inc. (NASDAQ: SRPT) is also working on treatments for a range of diseases, with more than 20 gene therapies in its development pipeline to tackle ailments including muscular dystrophy. Like Genprex, Sarepta has been presenting its findings at conferences, increasing awareness of its achievements and providing opportunities to seek funding. The company is currently seeking accelerated approval of its golodirsen injection to treat Duchenne muscular dystrophy, a process that has highlighted the complications of commercialization. After the FDA raised unexpected concerns, the company is moving to address these and so bring its treatment to patients as quickly as possible.
A global health-care company with more than 125 years in the business, Merck & Company Inc. (NYSE: MRK) has more than 30 treatments currently going through development and review. Among these are several cancer treatments, such as one for prostate cancer, which has recently shown good results in testing. Merck is bringing hope to lung cancer patients through its KEYTRUDA treatment. The company has been carrying out research into the treatment’s effectiveness against non-small cell lung cancer, evaluating its use both on its own and in combination with other therapies. The results show a strong foundation for the treatment of cancer.
Like other diseases, lung cancer faces a growing range of treatments, not least from gene therapy. Through these treatments, and rigorous processes to bring them to market, the lives of patients are being put in safe hands.
For more information on Genprex, visit Genprex Inc. (NASDAQ: GNPX)
About NetworkNewsWire
NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
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Tuesday, September 3, 2019

Experience the Growing Power of Cannabis in Spectacular Niagara Falls During the 2019 Grow Up Conference and Expo

Explore the growing power of cannabis in an iconic setting – the world-famous Niagara Falls – as the Grow Up Conference and Expo returns to this magnificent location to shower thousands of participants with an opportunity to soak up the hottest topics and latest trends lighting up the cannabis community. Scheduled for September 12-14, 2019, at the Scotiabank Convention Centre in Niagara Falls, Ontario, Grow Up Conference and Expo is the premier event for longtime cannabis enthusiasts, entrepreneurs, established businesses and the curious.
More than 5,000 attendees are expected to arrive in Niagara Falls to learn, network and take a deep dive into the topics that interest them most, and there is plenty to choose from under the Grow Up Conference and Expo umbrella. Over 130 world-class speakers, daily informative panel discussions and sessions will provide the most up-to-date news about the global cannabis industry and the future of cannabis as its legal status continues to evolve. Industry panels and sessions, product demonstrations, a mentor’s hub, an international pavilion and an expo networking lounge will keep participants energized from morning to night.
Featured speakers include Arjan Roskam, founder of Green House Coffee Shops & Seed Company; Bruce Linton, former CEO and chairman of Canopy Growth Corporation; Cam Battley, CCO of Aurora Cannabis Inc.; and Anat Baron, futurist, tech entrepreneur and former head of Mike’s Hard Lemonade, among many others. Sharing the spotlight will be licensed producers, head growers, extractors, purchasing agents, distributors, suppliers and manufacturers who are encouraged to mingle, meet-up and connect with conference participants.
An exclusive investor’s breakfast will offer startup enterprises the chance to have a more intimate conversation with potential investors and possible equity partners. This ticketed session aims to provide market analysts with a chance to make sense of a year in which raised capital doubled to more than $3.2 billion, while merger-and-acquisition deals almost tripled. For those who want a peek at the future of cannabis, this event features experts with answers to some of the biggest questions facing the industry.
A ‘Beyond the Grass Ceiling: Cannabis Without Limits’ breakfast is also on the docket as a ticketed event designed for inspirational women entrepreneurs to share success stories and challenge their peers to forge new relationships with other women in the cannabis space. For those who want to really get their hands dirty by learning how to grow high quality cannabis (legally), there’s the extensive grow-at-home one-day ticketed workshop, which will cover everything from seed selection to storing the final product.
Attendees can also look forward to the First Annual Grow Up Awards Gala, set to take place at the Greg Frewin Theater on September 12. Hosted by comedian and Cash Cab presenter Adam Growe and featuring a magical performance by International Grand Champion of Magic Greg Frewin, this special ceremony will recognize and celebrate leading cannabis growers and suppliers.
For more information, visit the event’s website at www.GrowUpConference.com
About NetworkNewsWire
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Sugarmade Inc. (SGMD) Benefits as Farmers are Attracted to the Booming Hemp Market

  • SGMD is ideally positioned as American farmers seek refuge from the low prices and reduced sales created by the ongoing U.S.-China trade war
  • A recent USDA survey reported an almost 400 percent increase in hemp acreage in 2019
  • The hemp industry generated more than $1 billion in revenues in 2018, and it is projected to grow to $1.9 billion by 2022
Sugarmade Inc. (OTCQB: SGMD), a supplier of hydroponic and cultivation equipment to growers in the booming industrial hemp sector, is well-positioned to fulfill the needs of farmers who are choosing to cultivate hemp. A thriving hemp market offers farmers higher prices and greater sales, as well as an attractive way to offset the impact of the U.S.-China tariff trade war, and an increase in hemp farming has created a need for hydroponic equipment from companies like Sugarmade (http://nnw.fm/58Ouv).
In the wake of the trade war between the United States and China, hemp has become a refuge for American farmers suffering from the resulting lower prices and sinking sales, as detailed in a recent CannabisNewsWire article (http://nnw.fm/Zm8Lx). The uncertain trade relationship between the two countries has created an especially strong market for companies such as Sugarmade that are suppliers of equipment to hemp cultivators. This is particularly true in the markets seeing the fastest growth in hemp farming, such as Western Kentucky and Tennessee. SGMD is not in the hemp-cultivation business itself, but it has a business model of supporting and supplying hemp-industry cultivators, among others.
As a hydroponic-systems expert and supplier, Sugarmade is benefiting from the growth in hemp cultivation. According to USDA statistics, some 128,320 acres of hemp have been planted this year, compared to only 27,424 last year, marking a nearly 400 percent increase. The growing demand for hemp biomass, especially in Kentucky, is generating significantly higher prices than other crops.
According to Hemp Business Journal, the hemp market in the United States was projected to reach more than $1 billion in 2018, with growth at an estimated 14.4 percent five-year CAGR to $1.9 billion through 2022 (http://nnw.fm/z3exZ). SGMD is poised to become a “strong pick-and-shovel” provider to the hemp industry.
Based in Monrovia, California (a suburb of Los Angeles), Sugarmade is a hydroponics and cultivation supply company that’s committed to supporting the industrial-hemp sector. In addition, SGMD is a product and brand marketing company with numerous operations, such as packaging and paper goods for diverse industries.
For more information, visit the company’s website at www.Sugarmade.com
NOTE TO INVESTORS: The latest news and updates relating to SGMD are available in the company’s newsroom at http://nnw.fm/SUGAR
About NetworkNewsWire
NetworkNewsWire (NNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) NetworkNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
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Earth Science Tech Inc. (ETST) Reports 36% Revenue Gain, 90% Jump in Gross Profit for Quarter Ended June 30

  • ETST reported $227,635 in revenue for the quarter ended June 30, 2019, marking a greater than 36 percent hike when compared to $166,891 for the same period in 2018
  • The company’s gross profits spiked by more than 90 percent for the three-month period to $113,126, up from $59,409 for the same period in 2018
  • ETST grew its revenue while cutting key operating expenses related to R&D, legal and marketing
Earth Science Tech Inc. (OTCQB: ETST), a diverse biotech company focused on the nutraceutical and pharmaceutical fields, reported sharply higher revenue and gross profit for the three months ended June 30, 2019. Notably, the company recorded a higher than 90 percent gain in gross profit for the 2019 period, alongside increased revenue totals and decreased operating expenses (http://nnw.fm/Ev1WQ).
For the quarter, ETST reported sales of $227,635 – a total that is 36.4 percent higher than the $166,891 in revenues for the comparable period in 2018. Additionally, gross profit jumped to $113,126 in the 2019 quarter, from $59,409 for the same quarter in 2018. To achieve that higher gross profit figure, ETST placed emphasis on cutting key operating expenses, including marketing, legal and R&D.
The ETST report detailed those cuts, including dropping R&D expenses to $22,113 as compared to $65,245 for the same period in 2018. The decrease in 2019 is primarily associated with the company moving its Hygee(TM) medical device out of R&D phase and discontinuing CBD patent applications, per a corporate update. Hygee is a revolutionary home kit designed for the detection of sexually transmitted infections, such as chlamydia, in women. The company sees Hygee as empowering women across the globe while setting a new standard in women’s health. The product has already generated excitement among investors. In other efforts to improve its bottom line, ETST has also been taking a hard look at its marketing expenses. By eliminating magazine marketing, the company was able to decrease these costs to $20,623 in the three-month period, down from $29,267 in the comparable period of 2018.
Those revenue and gross profit gains for the quarter came after ETST earlier reported that product sales were $770,635 for its fiscal year ended March 31, 2019, marking a 66.4 percent increase compared to the $463,108 recorded for the same period in 2018. The company was able to maintain a gross profit total of $295,013 and a gross margin of 38.2 percent in 2019, with full-spectrum cannabinoids driving sales. The company also reported that its core customer base grew as a result of the positive response to its V4 product line (http://nnw.fm/Yn5Ok).
ETST continues to synergize a passion for health and wellness with its premium products. In a July 2019 SEC filing, ETST management explained that its market advantage strategy is “to design and produce CBD-enhanced nutraceutical products for sale to the general public. (The company) intends to create high-grade, CBD-rich hemp oil and other CBD-containing products unique to the current market in the nutraceuticals industry. (It) believes that (its) formulations will set (ETST) apart from competing products for promoting health.”
The company markets a complete line of high-grade hemp-CBD oils, hemp-CBD caps and CBD pet oil products, with its full-spectrum and pure CBD oils utilizing a super-critical CO2, cold-liquid extraction method.
For more information, visit the company’s website at www.EarthScienceTech.com
NOTE TO INVESTORS: The latest news and updates relating to ETST are available in the company’s newsroom at http://nnw.fm/ETST
About NetworkNewsWire
NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
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Predictive Oncology Inc. (NASDAQ: POAI) is “One to Watch”

  • Helomics is collaborating with the University of Pittsburgh School of Medicine to study the use of artificial intelligence to improve clinical decision making for ovarian cancer patients. More than 22,000 women are diagnosed with ovarian cancer in the U.S. each year.
  • Entered an agreement with Interpace Diagnostics Group Inc. (IDXG) and Helomics to develop products to diagnose and assess the risk for thyroid cancer as well as provide appropriate therapeutic recommendations. The treatment market for thyroid cancer is expected to reach $2.1 billion by 2025.
  • Skyline Medical has received its first order for four STREAMWAY machines to be sold to local hospitals in India. The Indian healthcare industry is estimated at more than $100 billion, with the nation’s medical device industry valued at more than $6 billion.
  • Helomics signed a collaborative research agreement with Pittsburgh-based molecular imaging company, ChemImage, to expand personalized medicine to prostate cancer diagnosis and treatment.
  • TumorGenesis and partner 48Hour Discovery received the Alberta Innovates grant for development of novel cancer treatments.
Predictive Oncology Inc. (NASDAQ: POAI) is a data and artificial intelligence-driven discovery services company that provides predictive models of tumor drug response to improve patient outcome. Predictive Oncology harnesses the power of artificial intelligence, collaborating with the pharmaceutical, diagnostic and biotech industries to develop highly customizable assessment methods for patients, which can lead to much more effective treatments.
Subsidiaries
Predictive Oncology leverages the synergies of its three wholly owned subsidiaries to bring precision medicine to the diagnosis of cancer.
Helomics applies artificial intelligence to its rich data gathered from patient tumors to both personalize cancer therapies for patients and drive the development of new targeted therapies in collaborations with pharmaceutical companies. Helomic’s CLIA-certified lab provides clinical testing that assists oncologists in individualizing patient treatment decisions, by providing an evidence-based roadmap for therapy.
In addition to its proprietary precision oncology platform, Helomics offers boutique CRO services that leverage its TruTumor™ patient-derived tumor models coupled to a wide range of multi-omics assays (genomics, proteomics and biochemical), and an AI-powered proprietary platform (D-CHIP) to provide a tailored solution to its clients’ specific needs.
TumorGenesis is developing a new, rapid approach to growing tumors in the laboratory, which essentially “fools” cancer cells bind to specific biomarkers. Once the biomarkers are identified, they can be used in TumorGenesis’ Oncology Capture Technology Platforms which isolate and help categorize an individual patient’s heterogeneous tumor samples to enable development of patient specific treatment options.
Skyline Medical’s patented, FDA-cleared STREAMWAY System is the first true, direct-to-drain fluid disposal system designed specifically for medical applications such as radiology, endoscopy, urology and cystoscopy procedures. The STREAMWAY system is changing the way healthcare facilities collect and dispose of potentially infectious waste fluid by connecting directly to a facility’s plumbing system to automate the collection, measurement and disposal of waste fluids.
The STREAMWAY minimizes human intervention for better safety and improves compliance with Occupational Safety and Health Administration (OSHA) and other regulatory agency safety guidelines. The STREAMWAY eliminates canisters, carts and evacuated bottles, which reduces overhead costs and minimizes environmental impact by helping to eliminate the approximately 50 million potentially disease-infected canisters that go into landfills annually in the United Sates.
Skyline has achieved sales in five of the seven continents through both direct sales and distributor partners.
Leadership Team
Dr. Carl Schwartz was appointed to Skyline Medical’s board of directors in March 2015 and became interim president and CEO in May 2016. He has owned and managed dental groups in Michigan and currently owns two dental practices there. Dr. Schwartz became CEO of Plastics Research Corporation in 1988, leading the company to become the largest manufacturer of structural foam molding products in the U.S. with more than $60 million in revenues and 300 employees by the time he retired in 2001. He holds a bachelor’s degree and DDS degree from the University of Detroit.
CFO Bob Myers has over 30 years of experience in multiple industries focusing on medical device service and manufacturing. He has spent much of his career as a CFO and controller. Myers holds an MBA in Finance from Adelphi University and a BBA in public accounting from Hofstra University.
For more information, visit the company’s website at www.Predictive-Oncology.com
NOTE TO INVESTORS: The latest news and updates relating to POAI are available in the company’s newsroom at http://nnw.fm/POAI
About NetworkNewsWire
NetworkNewsWire (NNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) NetworkNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
For more information please visit https://www.NetworkNewsWire.com
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CloudCommerce Inc. (CLWD) is “One to Watch”

  • A leading provider of audience-driven business intelligence and marketing solutions
  • Flagship SWARM solution applies advanced data science, behavioral science, artificial intelligence, and market research techniques to deliver powerful audience-driven business intelligence that convert opportunities into business success
  • Creating shareholder and corporate value through strategic acquisition of profitable solutions providers backed by strong management teams
  • Global business intelligence (BI) market forecast to reach $34.3 billion by 2022 at the compound annual growth rate of 11.03%
CloudCommerce Inc. (OTCQB: CLWD) is a leading provider of audience-driven business intelligence and marketing solutions. Together with its wholly owned subsidiaries, CloudCommerce delivers invaluable end-to-end business intelligence and marketing solutions through a range of services and capabilities.
Flagship Solution
SWARM is an end-to-end solution that applies advanced data science, behavioral science, artificial intelligence and market research techniques to deliver powerful audience-driven business intelligence that converts opportunities into business success.
Through marketing, brand perception, customer-relationship management, human-resources management and operational logistics applications, CloudCommerce’s SWARM solution helps businesses determine who to talk to, what to say and how to motivate targeted audiences to take meaningful action.
The Market
Marketers have largely taken a blanket approach to communication. The same messages are often sent across an entire customer audience with little regard for how different groups of people communicate, build communities and develop their purchasing habits. When marketers do segment audiences, they use objective selection criteria such as income, geography, education or purchase history to deduce attitudes or intentions.
However, research shows that motivations and feelings are much more accurate at predicting behavior. The challenge for businesses is that these factors are also the hardest to gather from audience data. CloudCommerce provides that audience-intelligent data through SWARM, its proprietary behavioral-science approach to audience creation and communication. Through SWARM, CloudCommerce helps marketers identify consumer motivations and triggers in order to effectively predict and influence actions. When companies influence action, they can change opinions, gather support, motivate purchases and inspire change.
In a fast-developing global business intelligence market estimated to grow from $16.3 billion in 2016 to $34.3 billion by 2022, CloudCommerce stands apart as an innovator and true partner, able to deliver data-driven intelligence and solutions that enable its customers to strengthen their brands, deliver their messages and reach their goals.
SWARM Products
THE SWARM—Intelligent Audience Building
The core of the CloudCommerce solution – and what separates CloudCommerce from other audience data companies – is the company’s unique approach to audience building. The concept of “personas” has been around for decades, but CloudCommerce takes that concept to the next level. The SWARM was developed to identify not only who to talk to but also what to say in order to motivate target audiences to take meaningful action. Using CloudCommerce’s proprietary clustering and behavioral analysis techniques, businesses can identify target audiences and deliver messages that are more focused and efficient. CloudCommerce not only helps its client partners find the right people to talk to but also identifies the most powerful message to send.
BUZZ—Behavior-Based Market Research
Market research is evolving. Research techniques developed and used today are more sophisticated and backed by strong data science. Despite these changes, many traditional research firms have failed to innovate: small sample sizes, survey design bias, improper weighting and gut-intuition sampling are just some of the issues that plague the market-research industry. Through BUZZ, CloudCommerce has automated the market research process to provide a level of statistical depth beyond what traditional firms can offer. BUZZ offers businesses the ability to put their finger on the pulse of the marketplace in the moment. Using a wide range of internal and external data sources such as customer data, social media activity, and micro and macro trends, BUZZ deduces attitudes, emotions and opinions.
HIVE—Redefined Geographic Targeting
Conventional geographic audience targeting is outdated. Arbitrary units of location such as counties, cities, DMAs and regions were created centuries ago based on land-rights ownership. Their use in understanding people’s behavior, purchase habits and underlying values is minimal. CloudCommerce has found a much more powerful, efficient and effective way of targeting by clustering people into granular geographic tribes called HIVES. HIVES are defined by attributes such as common language (e.g., colloquialisms), shared experience and narratives (e.g., climate, history), and concentrated demography and biology (e.g., ethnicity, age). Based on the needs of its clients, CloudCommerce can completely redraw the geographic lines based on various Hive selection criteria. Using this exclusive HIVE approach, CloudCommerce clients experience more efficient and effective marketing, make more intelligent business decisions and enjoy more growth.
HONEY—Advanced Reporting and Visualization
Advanced-audience, data-analysis technologies are useless if they don’t produce simple, powerful and actionable business intelligence. HONEY comes with user-friendly reporting and visualization tools to organize and explain all of the advance-data science into a simple-to-understand format for decision makers. HONEY combines the intelligence of client CRM data with third-party consumer data and targeted market research to create a powerful foundation for any audience-intelligence solution.
Subsidiaries
Data Propria
Data Propria delivers the highest Return on Investment (“ROI”) for their customers’ digital marketing campaigns, by utilizing sophisticated data science to identify the correct universes to target relevant audiences. Their ability to understand and translate data drives every decision they make. By listening to and analyzing their customers’ data they are able to make informed decisions that positively impact their customers’ business. Data Propria leverages industry-best tools to aggregate and visualize data across multiple sources, and then their data and behavioral scientists segment and model that data to be deployed in targeted marketing campaigns. They have data analytics expertise in retail, wholesale, distribution, logistics, manufacturing, political, and several other industries.
Parscale Digital
Parscale Digital helps their customers get their message out, educate their market and tell their story. They do so creatively and effectively by deploying powerful call-to-action digital campaigns with national reach and boosting exposure and validation with coordinated advertising in print media. Parscale Digital’s fully-developed marketing plans are founded on sound research methodologies, brand audits and exploration of the competitive landscape. Whether their customer is a challenger brand, a political candidate, or a well-known household name, Parscale Digital’s strategists are skilled at leveraging data and creating campaigns that move people to make decisions.
Giles Design Bureau
Giles Design Bureau approaches branding from a “big picture” perspective, establishing a strong identity and then building on that to develop a comprehensive branding program that tells the customer’s story, and articulates what sets the customer apart from their competitors and establishes the customer in their market.
WebTegrity
WebTegrity develops commerce-focused, user-friendly digital websites and apps that elevate their customer’s marketing position and draw consumers to their products and services. Their platform-agnostic approach allows WebTegrity to architect and build solutions that are the best fit for each customer. Once the digital properties are built, their experts will help manage and protect the website or app and provide the expertise needed to scale the infrastructure needed as the customer’s business grows.
Leadership
Andrew Van Noy, CEO & Chairman of CloudCommerce Board of Directors
Andrew Van Noy has been a director of CloudCommerce since November 2012, president of the company since April 2012, and the CEO of the company since August 2012. He also served as executive vice president of CloudCommerce from November 2011 to April 2012 and vice president of Sales and Marketing of the company from May 2011 to November 2011. From January 2009 to April 2011, Van Noy served as the vice president of Sales and Marketing for PageTransformer, which provided web and software development for iPad, iPhone and Android devices. Van Noy came to CloudCommerce with experience in digital marketing, private equity and investment banking. During his years at the company, Van Noy led the efforts to rebrand and restructure the business and presided over the acquisition of a number of companies. Van Noy graduated from BYU with a Bachelor of Science degree.
Gregory Boden, CFO and Board of DirectorsGregory Boden became a director at CloudCommerce in November 2011 and in February 2013 was named corporate secretary. In April 2012, Boden was also appointed CFO. In addition, Boden is the managing partner of a private equity company. Prior to joining the CloudCommerce team, Boden managed the franchise accounting and cash application departments of Select Staffing, a nationwide staffing company and was an accountant at KPMG LLP. Boden earned his master of accountancy degree from the University of Denver.
Brad Parscale, Board of Directors
Brad Parscale creates web-marketing strategies and oversees all technical and functional aspects of these strategies. Originally from Kansas, Parscale spent five years in California before moving to San Antonio in 2004 to establish Parscale Media, a successful web-marketing firm. His 2011 partnership with Jill Giles formed Giles-Parscale Inc. In 2016, Parscale was named digital director for the Donald J. Trump presidential campaign.
Zachary Bartlett, VP of Corporate Development and Board of Directors
Zachary Bartlett has been a director of the company since July 2012 and was appointed vice president of Corporate Development in January 2018. Bartlett has also served as vice president of Communications and an independent contractor assisting with project management matters. Prior to joining CloudCommerce, Bartlett was the creative director at Crowbar Studios Inc., a graphic design and web development firm he founded in 2008. From 2004 to 2008, he held the position of art and brand consultant at Demon International, a snowboard accessories company. Bartlett earned his bachelor of fine arts degree in graphic design from Brigham Young University.
For more information, visit the company’s website at www.CloudCommerce.com
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