Social Reality, Inc. (NASDAQ: SRAX) is an Internet advertising company that has developed SRAX, a real-time bidding (RTB) management platform that, among other capabilities, increases the efficiency with which online publishers are able to capitalize on programmatic advertising auctions. In November, a new whitepaper (http://nnw.fm/m3LAi) sponsored by Xaxis, in conjunction with IDC, expanded upon the notion that programmatic technology is rapidly spreading and redefining the way many brands are approaching advertising. Based on the whitepaper’s findings, nearly $15 billion was spent on brand campaigns based on automated platforms during 2015, with IDC estimating in excess of $100 billion in spending on automated advertising by 2020. The whitepaper also found that currently 85% of U.S. buyers are using programmatic advertising in some form.
Programmatic advertising enables companies and brands to deliver highly targeted media to specific niche markets and demographics. A recent article (http://nnw.fm/oQin0) discussing real-time bidding as being at the core of where companies such as Facebook and Google have built their businesses states, “These technologies have created immense economic efficiencies. By tracking user behaviours, controlled for demographics, interests, locations and browsing history, these networks present data-driven solutions to the problem of identifying a target market.” The goal of this new media trend is to allow clients to reach prospective customers efficiently by identifying those who react positively to a product or service digitally and are the most likely to take action, thereby reducing marketing costs.
The Social Reality Ad Exchange (SRAX) platform makes it easier to optimize video, display, and mobile advertising on multiple platforms, and streamlines the process of launching and distributing targeted digital media campaigns. A transcription (http://nnw.fm/xe9fU) of a November 14 Q3 2016 earnings conference call quotes CEO Christopher Miglino as saying, “Those of you who closely follow our progress understand that this has been a pivotal year for Social Reality the first half of 2016 we launched and enhanced new products for our custom data management platforms. We tripled our sales team infrastructure as a result our third quarter revenues generated strong top-line growth of 29%, reflecting the strength of our business and our relentless focus on providing our clients with the most innovative and advertising tools.” The CEO also stated that, “Thus far we’ve been able to successfully achieve superior performance from our proprietary suite of products, which includes our solutions platform for programmatic buyers and sellers.”
The earnings conference call took place after a series of developments and strategic moves by the company the previous month, including its October 13 uplisting to the NASDAQ Capital Market. The following week saw the addition of two key experts; on October 18, Social Reality announced that business mogul Kathy Ireland would be joining as chief branding advisor, effective immediately; on October 20, the company announced (http://nnw.fm/7Bov2) that it had appointed financial and broadcasting veteran Joseph Patrick Hannan as CFO, effective October 17. Hannan most recently served as CFO of the second largest radio station operator in the U.S., Cumulus Media. Lastly, on November 3, the company announced it had enhanced the dynamic of its internet ad buy-and-sell solutions with the acquisition of Steel Media, a company with a 14-year track record in providing advertising inventory to top agencies and brands.
For more information, visit www.socialreality.com
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