Internet advertising has now been around for decades, but still growing behind this common trend is the world of automated digital advertising. According to Forbes (http://nnw.fm/G7iLS), 96% of marketers reported that they used programmatic advertising in 2016. Advertisers now expect to make automatic, data-based decisions, buying from a virtually endless ad inventory. This is where Real-Time Bidding (RTB) comes in. To put it simply, RTB is digital advertising through open auction.
According to a report by Market Research Reports (http://nnw.fm/Z8j96), the real-time bidding market in the U.S. is expected to grow at a compound annual rate of 24.78% between 2016 and 2020. This has been attributed to a number of developments, including media consumption being on the rise, individuals now owning multiple electronic devices, the increased use of mobile devices and the internet, and an increase in disposable income.
Because of these factors, advertisers are shifting their expenditures from traditional media platforms to digital platforms, where they are able to better target their chosen audiences. This leads us to Social Reality, Inc. (NASDAQ: SRAX), an internet advertising company providing organizations with the tools for automating the digital advertising market. The company’s three core platforms deliver a set of marketing tools that allow agencies to reach and monetize their audiences.
SRAX, the company’s real-time bidding management platform, allows brands to launch, distribute, track, and optimize their social and digital media and consumer engagement campaigns. This complete solution makes it easier for content creators and owners to get the highest value from demand partners through the SRAX full set of advertising tools.
With this, organizations are able to get the highest price for their inventory while integrating both direct and indirect sales channels to allow them to get higher eCPM, or effective cost per thousand impressions. This technology has powered a programmatic marketplace that enables advertisers to more efficiently optimize their advertising on a variety of platforms and auctions.
For more information, visit www.SocialReality.com
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