Over the last decade, technology has dramatically shifted the way business is transacted. Since the advent of smartphones, the entire planet has moved rapidly toward mobile transactions and payments. Projections suggest that, in the United States alone, nearly 70 percent of smartphone users will utilize mobile payments for a broad range of business transactions by the end of 2017. Other areas of the world are moving as fast or faster toward this streamlined system of business transactions.
Net Element (NASDAQ: NETE) has been at the forefront of facilitating this global shift to mobile payments. The company specializes in secure mobile payments and transaction processing through its subsidiary, TOT Group. TOT Group companies include Aptito, TOT Money and Unified Payments, which was named the fastest-growing private company in America in 2012 by Inc. Magazine. Net Element went public in 2012.
In a remarkable two-year period, Net Element went from incorporation to an initial public offering. Products and services alone don’t produce that kind of traction. It takes leadership.
Oleg Firer leads Net Element as its CEO and director. As a young immigrant, Firer came to America with a fierce desire for success. He rapidly advanced in the business world, teaching himself the payment processing business and starting his own payments business in 2007. Utilizing roll-up strategies, Firer then acquired eight companies and integrated them into a single entity to form Unified Payments. Over the subsequent three-year period, he grew Unified Payments over 23,000 percent while effectively managing the integration, accretion, and growth of the disparate entities.
Now at the helm of Net Element, with Unified Payments as a subsidiary, Firer still has that fierce desire to succeed. He has been recognized by Forbes as one of the ‘5 Incredible Entrepreneurs’ and by Business Leader Magazine as a ‘Top Entrepreneur in South Florida’.
Leadership is imperative to any company’s success. Effective leadership creates an inspiring vision of the future and motivates people to engage with that vision. From vision to execution, Oleg Firer has proven that he has not only the experience to lead Net Element, but also the fierce desire to make it succeed.
For more information, visit www.NetElement.com
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