- China’s digital ad market is booming; Moxian is well-positioned to benefit
- China has 733 million internet users and 691 million smartphone subscribers
- Moxian targets China’s 75 million small- and medium-sized businesses, helping them connect to customers online
As it competes in the expanding sector of online-to-offline (O2O) marketing in China, Moxian, Inc. (NASDAQ: MOXC) is well-positioned to profit from the country’s booming economy.
Developed in China, Moxian provides social marketing and promotion platforms and helps merchants advertise through social media by integrating social media, entertainment, and business intelligence.
More than half of China’s 1.4 billion population use the internet, an estimated 733 million people, and the country boasts 691 million smartphone subscribers.
Moxian focuses on the online-to-offline market, helping offline merchants reach more digitally-oriented customers using promotions such as games, rewards, loyalty programs, and social events.
Targeting the more than 75 million small- and medium-sized businesses in China, Moxian helps companies grow their businesses using consumer behavior data compiled from the company’s database of consumer activities.
The company projects its mobile advertising revenue in China to reach $3 million in 2017 and $6 million in 2018 – which would account for 24% of total company sales.
Digital ad spending in China is expected to grow by 21.5% in 2017, and Moxian stands to benefit. Spending on digital advertising revenue in China has jumped to 57.2% of total ad dollars from just 19.4 percent five years ago.
MOXC is a development stage company currently converting its two O2O platforms from unpaid to paid. The company has two core products: Moxian User App and Moxian Business App.
Moxian+ is a business platform which is already serving, at no charge, some 30,000 small market enterprises (SMEs). It provides merchants with tools to convert customers to members and fans by issuing and redeeming loyalty points, responding to customer inquiries through instant messaging, conducting targeted marketing campaigns and providing listings in a lightweight online store.
Moxian User is a consumer app which already has some 300,000 users and offers social networking features, loyalty points, games, and universal coins for use with any merchant in the Moxian ecosystem.
For more information, visit the company’s website at www.Moxian.com
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