Wednesday, November 1, 2017

Tapinator, Inc. (TAPM) Forms Strategies For Growing Mobile Gaming Markets

  • Tapinator offers an array of more than 300 mobile game titles with over 400 million users
  • Global mobile app revenues are expected to hit $188.9 billion by 2020
  • Tapinator blends quick fix rapid-launch games with full-featured titles
Tapinator, Inc. (OTCQB: TAPM) is building on the expertise of a veteran team skilled in developing successful digital media businesses as it produces an array of mobile game titles that are monetizing consumers’ appetite for entertainment on the go.
The Company is a leading developer of mobile games for the iOS, Google Play and Amazon platforms and has developed a revenue strategy in which app advertising doesn’t interrupt gameplay, but appears between levels and ties into incentive-based rewards that are part of the action.
Virtual goods can be purchased via app store transactions to enhance the gameplay experience for more than 400 million users who have downloaded Tapinator’s offering of over 300 mobile gaming titles.
Tapinator is building a large catalog of “Rapid-Launch Games” that have low development costs but provide predictable returns and pairing them with a much smaller number of “Full-Featured Games” that cost substantially more to develop but “offer massive upside potential,” in order to establish a disciplined return-on-investment strategy, according to the Company’s website.
Tapinator is scheduled to release four new titles (http://nnw.fm/A0ndA) during 2017’s final quarter and the first quarter of 2018: “ColorFill,” “Divide & Conquer,” “Shadowborne” and “Fusion Heroes.” The games will utilize the proven gameplay elements and monetization systems that have become the Company’s backbone.
Tapinator’s revenues grew from $2.4 million to $3.7 million between 2015 and 2016 and the Company has a market value of about $10 million, according to the OTC Markets website. During the second quarter of 2017, Tapinator reported 423 million cumulative player downloads with an average of 272,000 new daily downloads by the end of June.
Statistics portal Statista.com forecasts that by 2020, global mobile app revenues will have grown from 2015’s overall $69.7 billion to $188.9 billion. An annual report published by Juniper Research earlier this year predicted the overall video game market including PC games would reach $132 billion by 2021 (http://nnw.fm/8Xz8X).
Tapinator is also exploring the growing popularity of augmented reality (AR) and virtual reality (VR) gaming with several prototypes it has released to gather data that may ultimately help it up its game in the AR / VR industry.
The augmented reality industry is expected to reach $120 billion in revenues by 2020, which provides Tapinator with an additional opportunity through its iOS entries, given Apple’s announcement it was establishing “the largest AR platform in the world.”
For more information, visit the company’s website at www.Tapinator.com
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