- NUGL’s cannabis search app exceeding expectations for user sign-ups and mobile app downloads, outperforming industry standards
- NUGL mobile app downloads increased by approximately 280 percent, with follower increase nearing 400 percent
- Expansion of NUGL’s development team will boost software development features inspired by 420 community feedback
NUGL Inc. (OTC: NUGL), the cannabis industry’s new standard of technology, is poised to deliver even more options to the 420 community with a major update to its popular iOS app, available on the Apple Store, and its Android app, available on Google Play. True to the company’s word, the update reflects the wants, needs and desires of the cannabis community that it seeks to serve, as Ryan Bartlette, CMO of NUGL, stated in a news release (http://nnw.fm/r8yJf).
“We have received a substantive amount of feedback from our user base and we listen to it. Then we act on it. A large portion of our user base lives an on-the-go mobile lifestyle, and they want all the functionality and features we offer to be accessible on their phones,” Bartlette continued. “When you are building a software application that is this massive and has an abundance of features, it is not an easy task. Even companies like Instagram and LinkedIn do not offer all of their desktop features on their mobile versions.”
NUGL responded to its user base in the best way it knew how – by shoring up its development team, putting a major focus on the functionality of the NUGL mobile app and making certain that an open dialogue with its users was not only encouraged, but generated action within the company, NUGL CEO Brandon Vargas said. In fact, after listening to users, the company plans to offer every feature available on its web application through the NUGL mobile application as well.
“Industry standards for Fortune 500 technology companies generally do not allow a lot of the backend administrative functionality to be included in the mobile versions of software,” Vargas noted. “The reason for this is certain functions are done more easily on a larger computer screen. It is much more difficult to create a good user experience on a smaller platform such as a phone. Our community is heavily based on their phones, so we will make NUGL as mobile and app friendly as possible.”
This approach by NUGL – of listening and responding to its user base – is paying off for everyone involved, according to a NUGL marketing report (http://nnw.fm/7iYe1). Marketing growth for user sign-ups and mobile app downloads has beaten expectations and outperformed industry standards for similarly situated technology start-ups, Bartlette stated in the report announcing a surge in followers and mobile app downloads. Since the start of its new growth model and social media marketing campaign in early September, NUGL has seen a follower increase of approximately 400 percent and a mobile app download increase of approximately 280 percent. According to InfluencerDB.com, an average follower growth rate on Instagram is between five and 7.5 percent each month.
“By focusing our upcoming feature launches based on the demands of our community, we are confident our software will continue to satisfy the needs of our growing client and user base and keep them excited about the content that we offer,” said Bob Waters, who recently joined the NUGL team as VP of sales.
Several new features were recently launched, including a new category system allowing 30 percent more business types to join the NUGL community, a “Beta Partnership” with key players in the cannabis community and a highly anticipated menu sharing feature. All are expected to contribute to NUGL’s steady upward momentum as “the world’s first cannabis search app built for the people, by the people.”
NUGL offers the first app and online directory offering cannabis metasearch with equal and unbiased search results, eschewing paid placement listing or preferential outside reviews. NUGL’s growth is organic and complements cannabis companies, services and users. NUGL’s Brand-to-Shop connections offer a simple way to verify cannabis brand retailers providing brands, strains, shops and services closest to the consumer, whether nearby or across the globe.
For more information, visit the company’s website at http://nnw.fm/NUGL
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