- Direct sales industry includes a record 20.5 million involved individuals, promising great potential for entrepreneurs
- Sharing Services, Inc. empowers its team of ‘Elepreneurs’ with mentorship and support
- The company’s Blue Ocean Strategy seeks to set the company apart from the competition
Sharing Services, Inc. (OTCQB: SHRV), a diversified holdings company committed to redefining how entrepreneurs succeed, is reshaping the methodology and strategy inside the direct sales industry.
In an age when many are saying goodbye to the local department store in lieu of more personalized shopping done from the ease of their home computer screens, the direct selling industry promises great potential for entrepreneurs. In 2016, the industry saw a record 20.5 million people involved in direct sales, and that same year’s direct retail sales earnings estimate of $35.54 billion is the second highest in the industry’s history (http://nnw.fm/Vt3EF).
Through its Blue Ocean Strategy, Sharing Services, Inc. seeks to redefine the direct selling methodology. Its three pronged approach includes supporting its team of home-based entrepreneurs (called ‘Elepreneurs’) by “utilizing the direct selling channel to generate 100% organic growth,” and cultivating as many new business leaders as possible (http://nnw.fm/eVd8H). By emphasizing home-based entrepreneurial businesses, Sharing Services, Inc. is creating new factors to its industry that have never been offered, including flexibility and new product offerings, thus innovating the market.
SHRV’s Blue Ocean Strategy alludes to a book by two Harvard Business School professors, titled ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’. By improving how business is done in its industry, a company can “swim” away from a bloody “red ocean” to discover a non-competitive ocean, in effect claiming the “waters to itself” (http://nnw.fm/tQt06). Incidentally, Sharing Services, Inc. is constantly expanding its team of Elepreneurs, as it has added roughly 10,000 independent sales representatives in the last few months alone.
One benefit of direct sales to the customer is a more personalized sales experience. Customers are able to receive “personal demonstration and explanation of products, home delivery,” and a greater emphasis on satisfaction guarantee (http://nnw.fm/x9tUO). Smaller entrepreneurial businesses have a larger investment in their customers’ happiness than do large box stores, so they more often take strides to ensure that the overall buying experience is a positive one to ensure that customers return.
Sharing Services, Inc. embraces this paradigm shift by empowering its entrepreneurs through training and mentorship. It is led by a team of businesspeople with decades of experience. The company’s chairman, Robert Oblon, boasts over 22 years in the online travel industry and many years observing a variety of business models. His experiences observing varying business concepts ultimately led to the company’s emphasis on Elepreneurs. Finding that individuals thrive from positive selling experiences with friendly people willing to add a personalized touch, Oblon encourages his team to consider the role that positive psychology and personal development have in direct sales.
Looking ahead, the company’s growth plan includes international expansion by the end of the fourth quarter of 2018.
For more information, visit the company’s website at www.SHRVInc.com
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