- More channels and improved connectivity are increasing advertising intrusiveness
- Two-thirds of consumers view online advertising as negatively as they view fake news
- CYBF entered emerging content filtering market with ad blocking app Vivio
It’s no longer possible to escape from ads by switching gears during commercial breaks on TV or radio, for, in the digital age, ads are everywhere. More channels and improved connectivity mean that neither page nor platform is free from unwanted marketing. Moreover, ads are becoming progressively particular. Every modern consumer must face the peril of pursuit by promotions tailored to his or her last search. Driven by algorithms that analyze our online histories, the advent of digital advertising has raised the level of intrusiveness to such unbearable levels that a recent survey found that two-thirds of respondents “are fed up with online advertising” and are prepared to “walk away from brands that deliver it.”
Cyberfort Software, Inc. (OTC: CYBF) has tools to help them do exactly that. With content filtering and ad-blocking, the tech outfit is developing solutions to strengthen the cyber security of companies and consumers. Cyberfort is working to ensure a digital future in which all users, individuals and corporations alike, enjoy free access to data and are able to share private information without fear of malware attack or annoying ads robbing them of privacy and security. The company has begun its mission by acquiring Vivio, a provider of content filtering tools. It is now in talks to do the same with Just Content, an ad-blocker.
That antagonism to ads is growing is obvious from a global study conducted by Qualtrics for Rakuten Marketing (http://nnw.fm/SiX2Z). Per the report, “…two-thirds (of those surveyed) see online advertising in the same light as fake news and other aggravating content… Many consumers feel disenfranchised, Rakuten says. And more than 8 out of 10 say that advertising interrupts their online experience.” As a result, consumers are looking for ways to escape from unwanted marketing by using ad-blocking technology, germinating a market that is expanding at a rapid pace. In 2017, the penetration rate of ad-blocking technology in the U.S. was just 27 percent. This is an emerging market that has a long way to go before reaching maturity.
Such a fertile environment presents opportunity for Cyberfort. The company’s portfolio includes Vivio, an ad blocking app that removes ads and reduces data traffic on iOS devices to help preserve battery life. Cyberfort recently updated Vivio to include a new operating code that enables a faster, smoother web experience. The update also makes Vivio more responsive to continually changing malware and commercial invasions of privacy. Users can create whitelists of sites that will be allowed to serve ads, as well as choose from new lists developed by Cyberfort. The Vivio Update builds on the app’s existing efficiency, which saves roughly 38 percent of data traffic and reduces resource load by 58 percent, making the overall browsing experience 30 percent faster. Currently, the iOS 10 Vivio serves over 10,000 unique users.
Cyberfort has plans for an enterprise version in the works. The Vivio cloud-based enterprise suite will incorporate ad-blocking updates, monitoring and analytic tools and data on browsing usage and consumption, in addition to an application programming interface (API) that can integrate third party companies. Vivio will also bolster defenses against malicious digital activities, such as spam, ransomware, breach of data and data theft.
Cyberfort has announced its intention to acquire Just Content Software, a multi-functional ad blocking app that’s currently available on iTunes (http://nnw.fm/0Wrb8). The app is designed to safeguard families and business, among others, from unsafe links, adult content, phishing sites and inflammatory hate speech found on the internet using its proprietary “Home Safe Filter” and “Business Filter” products.
For more information, visit the company’s website at www.CyberfortSoftware.com
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