Digital Outreach Strategies for IR – Summer Investor Summit 2020

With all of the changes that have taken place in the past few months, digital content strategies are now more important than ever before. Last week, InvestorBrandNetwork (IBN) shared with Investor Summit’s virtual participants an overview of the many different approaches available to reach new investor audiences. Each of the strategies presented augment existing investor relations and public relations initiatives well.

Emphasizing the importance of incorporating existing digital infrastructure with direct reach to pre-existing audiences, IBN’s director of communications gave several helpful tips on how to build a loyal following of your own. The educational session also covered how to evaluate increasingly popular forms of digital outreach such as virtual investor conferences and podcast interviews.

Key topics include:

• Selecting effective online communication strategies
• The importance of digital content marketing
• Coordinating complementary solutions
• Growing your audience of interested investors
• Engagement methods to retain interest long term
• Making the most of media opportunities

To get directly in touch with one of IBN’s content strategists, reach out via our contact page: https://www.investorbrandnetwork.com/contact/

About InvestorBrandNetwork

The InvestorBrandNetwork (“IBN”) consists of trusted financial brands introduced to the investment public over the course of 14+ years. With IBN, we have amassed a collective audience of millions of social media followers. These distinctive investor brands aim to fulfill the unique needs of a growing base of Client Partners. IBN will continue to expand our branded network of highly influential properties, leveraging the knowledge and energy of specialized teams of experts to serve our increasingly diversified list of clients.

Through NetworkNewsWire (“NNW”) and its affiliate brands, IBN provides: (1) access to a network of wire solutions via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) enhanced press release solutions to ensure maximum impact; (4) full-scale distribution to a growing social media audience; (5) a full array of corporate communications solutions; and (6) a total news coverage solution.

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://IBN.fm/Disclaimer

InvestorBrandNetwork (IBN)
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