- Coyuchi continues to define luxury, sustainability, and circular design, bringing organic cotton into the textile industry for home goods since its inception over 30 years ago
- Its focus has seen the company offer an assortment of products, cutting across bedding, bath, apparel, and lifestyle products and 1,400 SKUs
- With 70% of Coyuchi’s bedding purchases made through department stores, the company is looking to grow its partnerships with even more retailers in 2023
Coyuchi, an organic luxury bed, bath, and apparel company, is committed to expanding its partnerships and aggressively pushing for sustainability practices across all its operations. As a company founded on the idea of creating soft, comfortable, and lasting home textiles using only 100% organic cotton, Coyuchi is defining luxury, sustainability, and circular design, ultimately stamping its position as a leader in this growing environmentally-conscious market.
Since its inception 30 years ago, Coyuchi has sought to bring organic cotton into the textile industry for home goods. This focus has seen the company offer an expanding assortment of bedding, bath, apparel, and lifestyle products, now encompassing approximately 1,400 stock-keeping units (“SKUs”) (https://nnw.fm/1ay0w).
When Coyuchi was founded, according to Eileen Mockus, the company’s President and CEO, “the goal was to bring organic cotton into the textile industry for home goods, and we’ve really taken that mission to heart and are finding ways to expand on it, and continuing to look at the whole process of what we do,” noted Eileen Mockus, the company’s President, and CEO (https://nnw.fm/blgkP).
With products sourced sustainably from Germany, India, Portugal, Turkey, and the U.S.A., Coyuchi maintains a tight-knit yet robust supply chain through which it can closely monitor and guarantee the quality and accountability of every raw material that goes into these products. Such a level of commitment and sophistication embodies Coyuchi’s stand on sustainability and accountability while reflecting the luxury tag and value associated with its products.
Currently, 70% of Coyuchi’s bedding purchases are made through department stores, and the company’s management wants to grow its partnerships with other retailers in 2023 to tap into that sector, while also noting that “We’re an online business, and we want to show up with other retailers.”
Coyuchi continues to take advantage of the global cotton market, which is estimated to post a CAGR of 40% by 2028, growing from $518.7 million in 2020 (https://nnw.fm/a3ci3). Furthermore, with the market currently driven by growing concerns over sustainability and pollution, Coyuchi believes that its unique approach, and strong emphasis on protecting the environment throughout all aspects of its products’ production and final use, will differentiate it from other players in the industry.
Coyuchi is already the gold standard in sustainable luxury home goods. As time progresses, the company will continue to embody the underlying principles that define its brand. With it comes the unlimited growth potential, expanding market share, and strengthening brand equity for a name that has been a staple in the industry for over 30 years.
For more information, visit the company’s website at www.Coyuchi.com.
NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at https://nnw.fm/COYU
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