- Digital engagement company Electronic Servitor Publication Network has assembled a strong portfolio of technology by its recent merger with Pointward, an IP holding company, and acquisition of key assets from PhiTech Management LLC, an engagement technology company
- XESP’s acquisitions greatly enhance the company’s workflows and represent significant value for channel partners and customers
- The company’s Digital Engagement Engine(TM) combines automation, unique data management, and a modern workflow built on a microservices architecture, to achieve significantly greater reach and lift for clients looking to engage with target markets more effectively
Electronic Servitor Publication Network (OTCQB: XESP) is a digital engagement company, using advanced technologies to ensure that client companies drive growth with real connections to target markets. The company recently announced the finalization of its merger with Pointward Inc., a Delaware intellectual property holding company, for its channel activation and customer engagement assets. Along with XESP’s purchase of advanced technologies from PhiTech Management LLC, the company has assembled a powerful portfolio of customer engagement capabilities, positioning XESP as a market leader in the digital engagement space (https://nnw.fm/35t5q).
In the case of Pointward, their intellectual property includes proven models, methods, protocols, tools, and technologies, designed to identify audience segments and engage each segment with customized content to create relevant, one-to-one digital relationship pathways in both highly regulated and unregulated markets. XESP has finalized operational integration plans and will fully integrate the technologies and tools into its existing technology stack, the Digital Engagement Engine(TM).
“We are pleased that we are now able to utilize Pointward’s impressive portfolio of intellectual property to enhance our managed service product and to gain the capability and expertise to serve both highly regulated and unregulated markets,” said Thomas Spruce, XESP COO and sole director.
XESP’s Digital Engagement Engine(TM) combines automation, unique data management, and a modern workflow built on a microservices architecture to achieve greater reach and lift. Using sophisticated data analysis and smart technology, the Digital Engagement Engine(TM) allows companies to control their content completely while creating meaningful relationships with new customers and revenue streams. The Digital Engagement Engine(TM) is not just another marketing or technology tool; it’s a way to develop real connections with target markets.
“As part of our continued evolution and vision of digital transformation leadership, the deep IP from Pointward will be a major enhancement to our workflows and create immediate value for our channel partners and customers alike,” said Peter Hager, CEO of XESP.
XESP’s Channel Partner program allows partnered digital and traditional agencies to offer their customers the benefits of XESP’s Digital Engagement Engine(TM) as a service extension. This approach gives Channel Partner customers additional growth-focused services from their current trusted point of contact while de-risking investment in new technologies and staff. The Channel Partner program creates additional revenue sources for both XESP and Channel Partners.
The global customer engagement solutions market was valued at $19.3 billion in 2022. It is projected to reach $32.2 billion by 2027, growing at a CAGR of 10.8%. The market is expected to gain momentum as more companies adopt customer engagement solutions to reduce customer churn rates. The largest cause of churn is the lack of customer engagement and experience – more companies are looking to increase the customer experience and how it translates to their brand’s messaging (https://nnw.fm/W4nDq).
The company markets its “Growth as a Service” offerings in such a way as to make the client’s implementation nearly effortless, with the XESP team completely managing the operational solution. The business model was designed to allow clients to focus on their brands, core product offerings, and content creation, while XESP manages the technology and outcome.
For more information, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://nnw.fm/XESP
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