- InvestorBrandNetwork (“IBN”) is a multi-faceted communications organization that connects publicly traded companies to the investment community
- IBN founder and Managing Director Michael McCarthy recently appeared in a Stock2Me podcast to discuss the company’s strategies for building clientele and keeping their business while providing investors with a wide variety of options to consider
- The ongoing COVID-19 pandemic has driven a number of changes in how target audiences are gaining information, which has led to new approaches to disseminating information at IBN during the past year
- The company’s addition of podcasts and ITT solutions to its array of IR, PR, social media and articles help clients reach investors as media channels continue to evolve
A multi-faceted communications organization that connects publicly traded companies to the investment community through a vast network of content creation and distribution measures presented an insider’s look at the strategies that have guided its success during a recent addition to its Stock2Me podcast series (https://nnw.fm/OdnKq).
InvestorBrandNetwork (“IBN”) has worked with more than 500 public and pre-IPO companies over the course of its 15-plus-year history, amassing a collective audience that includes millions of followers and subscribers through varied media channels. IBN’s most recent Stock2Me podcast highlights a fireside chat founder and Managing Director Michael McCarthy conducted during Investor Summit Group’s March 23-25 Q1 event, where attendees had the opportunity to discuss topics in the investment space with high-quality, vetted investors and handpicked executives.
McCarthy said his driving philosophy as an investment relations professional and marketing business executive largely arises from his military father’s emphasis on “plan, plan, plan and plan some more.”
“Most clients, they come to us and (they’ll say), ‘My stock is undervalued,’ ‘I don’t trade enough,’ ‘My stock price is depressed,’ ‘I should be raising money,’ ‘My technical analysis people say I should be here,’ And all that is really happy horsesh_,” McCarthy noted. “You’ve got to have a plan, and then all the other things are going to get fixed … no matter what. … But if you don’t have a plan in the beginning of the relationship with us or whoever you use, it’s absolutely not going to work.”
McCarthy discussed how investors get their trading and investment ideas in the modern era, the importance of coordinating a successful digital communications plan with a wide array of clientele, ways IBN maintains long-term client commitment and increases its social media following, and the value of strategically placing content in the official newsfeeds of other companies.
Two key components of IBN’s strategy in the current market climate involve truth in advertising and adapting to the audience’s circumstances to find people where they are.
“We invested six digits on … podcasting development, and then where we’re also focused is the over-the-top platform,” McCarthy said. “OTT, or over-the-top platforms, really were not in existence prior to the pandemic. But what ended up happening is, again, the pandemic hit and (people were) like, ‘Hey, now I can see this content online.’ … Things I never would have thought of before the pandemic we now do.”
In terms of transparency, IBN undergirds its varied IR, PR, social media and articles solutions with a focus on reporting monthly to the clients on what the company has done and determining what the client wants or does not want.
“Most of our competitors now, nobody was doing any reporting,” McCarthy said. “We give all of our clients monthly reports. Every single month, everything that we’ve done, all the good and all the bad. … So that’s why our clients love us. … As clients start to see that, they’re not looking around, they’re not looking for the door.”
In turn, as investors see the number of clients IBN represents at any given time, they can weigh options in a variety of markets, whether large public companies or private companies raising money through a Reg-A offering.
“We have so much variety. So when you come shopping at IBN, and you’re looking for an investment, we’re not like most IR companies that have three, five, 12 companies, that’s it — we have 80,” he said. “And we’re not a promotional house going, ‘Hey, buy this stock, it’s going to the moon!’ We’re more about research and development. … We’re there when the stock’s up, we’re there when the stock’s down, we’re there ongoing so (clients) always know that they have a support mechanism at IBN to help them move forward.”
For more information about InvestorBrandNetwork and its investment marketing solutions, visit the company’s website at https://www.investorbrandnetwork.com.
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