The bottom line is the net earnings of an organization, which most companies try and improve by growing revenue and increasing efficiency. There are many ways of doing this, and social media has become an ever increasing factor that companies are continuously learning about and expanding on. Most companies today have some form of social media strategy that helps them connect and engage successfully with their target markets.
Most social media strategies include identifying business goals, setting marketing objectives, identifying target markets, doing research into the competition, choosing which platforms are best suited, creating a content strategy, establishing a budget and securing the necessary resources to maintain the strategy.
Aside from improving sales and increasing traffic, 66% of marketers who spend just six hours a week on social media see benefits in their lead generation, and almost half of these people see their marketing costs drop, according to Hubspot (http://nnw.fm/RZn4m). However, until recently, companies have been running their social media platforms separately. This means they have been required to spend a certain amount of time on each platform to ensure they are being maintained to the standards of their strategies.
FRAME, a new social media management software for businesses, introduced to the market by Agora Holdings, Inc. (OTC: AGHI), is a technology that allows organizations to use a single dashboard to manage every aspect of their social media platforms. Aside from being able to publish brand-relevant messages to all accounts, companies can build campaigns more quickly and efficiently. This, in turn, cuts costs while allowing for further growth and deeper interaction.
In addition to a range of customer care tools, analytics, and reporting, the social media management software contributes hugely to an organization’s bottom line, saving it time and money. FRAME allows businesses to publish content that is not only relevant but also fits in perfectly with strategic objectives. FRAME is currently integrated with Twitter (NYSE: TWTR), Facebook (NASDAQ: FB), and Instagram, and it is now being explored for integration with LinkedIn (NYSE: LNKD), Google+ (NASDAQ: GOOG; GOOGL), YouTube, and Tumblr (NASDAQ: YHOO).
For more information, visit www.agoraholdingsinc.com
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