Few things are as frustrating as fighting your way through cumbersome web content on your smartphone. It’s an annoyance shared by many, apparently as Kissmetrics reports that 40% of users will exit a web page that takes longer than three seconds to download. The takeaway is that speed is one of the most important aspects of reaching an audience.
Relay Media’s Accelerated Mobile Pages (AMP) project was built to provide publishers the ability to create effective, accelerated mobile-optimized content free of the snags and hurdles that slow down traditional publishing.
Technical jargon aside (you can read it here: http://nnw.fm/5ZwaR), AMP allows publishers to build fast-rendering web pages that take a prime frustration out of the mobile experience.
One of the keys was AMP delivers on this goody is by requiring external resources (images, ads, etc.) to state their size in HTML, prior to publish. AMP then takes this information to pre-determine each element’s size and position so the layout of the page can load without waiting for the resources to download.
To put this capability in perspective, if you are accessing content on a website without AMP, you have to wait for the browser to download and assemble images, fonts, etc. before the entire page can be accessed. This process is what makes you want to throw your phone or abandon the webpage.
NetworkNewsWire applauds Relay Media’s innovation, and is proud to offer an AMP-integrated newsroom to deliver users a faster and better reading experience when viewing NNW content via mobile device. You can view the main page at https://www.networknewswire.com/?amp, or type ?amp after any newsroom article URL to pullup the AMP-formatted page.
For more information visit www.ampproject.org
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