- U.S. national lottery market estimated at $80 billion
- Expansion plans include moving into 22 key U.S. states
- Proposals include creating unique lottery blockchain technology
Los Angeles-based LottoGopher Holdings Inc. (OTCQB: LTTGF) (CSE: LOTO) (FRA: 2LG) is disrupting the traditional experience of buying lottery tickets with its unique lottery messenger service that utilizes a secure online purchasing platform. The U.S. lottery market is described as one where 57 percent of American adults purchase lottery tickets, spending more than $80 billion on an industry that typically requires a cash-only, in-person purchase.
Customers of LottoGopher pay a subscription fee to use the service, much like Netflix, Amazon Prime and Dollar Shave Club. Once a subscription plan is selected, users pay the same price per ticket as if they had gone to all the trouble of driving to a retail location, standing in line, and handing over cash. LottoGopher’s team then does the legwork by securing the selected tickets from a lottery retail partner. User account balances are updated after a drawing, which makes it literally impossible to misplace that winning ticket.
LottoGopher recently signed well-known actor and personality William Shatner as its new spokesperson (http://nnw.fm/2fEu9), bringing Shatner’s pop icon status and popularity with the public to the company’s marketing campaign (http://nnw.fm/Mrw7U). LTTGF’s goals by 2020 are annual sales of nearly $50 million on a paying subscriber base of approximately 500,000 users as it grows into 22 more states from its current market in California (http://nnw.fm/6cbGp).
“In the past few months we have seen an uptick in subscriptions and we want to continue this momentum,” James Morel, LottoGopher president and CEO, noted in a recent news release.
LottoGopher is also positioning itself to leverage blockchain technologies in the online lottery market. To that end, the company has retained blockchain investor and media strategist Jeff Koyen as an independent adviser (http://nnw.fm/GKgo8). The proposed lottery blockchain could increase trust and visibility in the ownership of the actual ticket, Koyen said, adding that a “Lottery Blockchain” could be beneficial to both traditional and online lotteries. In fact, Bitcoin News Service calls the combination of cryptocurrencies and online gambling a “match made in heaven” (http://nnw.fm/5WRhu).
For more information, visit the company’s website at www.LottoGopher.com
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