Mobile gaming is the fastest growing sector in the gaming market, and a recent study predicts that worldwide 2017 mobile gaming revenues will reach over $40 billion, representing a 33 percent increase over 2015 (http://nnw.fm/I1nwI). This market is driven by exponential growth in sales of smartphones and tablets, the corresponding increase of mobile device use and rising income levels. A Global Games Market Report issued by Newzoo forecasts that mobile gaming will soon form over 50 percent of the total gaming market, growing at a CAGR of 6.2 percent through 2020 (http://nnw.fm/4RDOw).
Founded in 2013, Tapinator, Inc. (OTCQB: TAPM) is uniquely positioned to capture a leading role in this growing market, having already developed and published over 300 mobile games that have been downloaded more than 450 million times from Google Play, the App Store and Amazon platforms. The company aims to solidify and increase its market share by focusing on mergers and acquisitions within this sector.
Tapinator has created a selection of best-in-class, full-featured games that includes ‘ROCKY™’ and ‘Solitaire Dash’, providing in-depth and unique content that promotes long-term player retention and targets high ROI. The company envisages the potential for full-featured games to have a product lifespan of over five years, producing franchise-type revenues of more than $100 million. It uses proprietary processes for games development and marketing, which factor in projected player retention and profitability.
Tapinator’s team of developers, strategists and product specialists focuses on combining gameplay elements with best-in-class monetization methods. It recently launched two full-featured titles, ‘Big Sport Fishing 2017’ and ‘Dice Mage 2’. ‘Big Sport Fishing 2017’ experienced more than 520,000 global downloads during its first seven days following launch. The company also has new titles scheduled for release in Q4 2017 and the first and second quarters of 2018, including ‘Divide and Conquer’, ‘ColorFill’ and ‘Fusion Heroes’. It also recently launched ‘Fidget Spinner Superhero’ and ‘Scary Shark Evolution 3D’, two highly popular games within its Rapid-Launch Games division.
To accelerate its growth, Tapinator is investigating opportunities to develop virtual reality (VR) and augmented reality (AR) games, as recent reports predict that the VR market will reach $30 billion and the AR sector $120 billion by 2020. On November 28, 2017, the company reported that its Rapid-Launch game ‘Virtual Mom: Happy Family 3D’ ranked among the top 100 games in the United States on Google Play. This game was downloaded by more than 600,000 players since its launch on November 8, and it was featured as the number 34 top game in Brazil, number 97 in Russia and number 102 in China. In a news release, Tapinator CEO Ilya Nikolayev disclosed the company’s intention to build on this success by releasing extra content and expanding its ‘Happy Family’ game series.
Apart from the direct revenue realized from game downloads and app store purchases, Tapinator derives 54 percent of its revenue from advertising placed within mobile games. Advertising is restricted to placements between game levels, and the company runs rewarded video ad units, tied directly into the currency of each game. Tapinator has set its sights on achieving an annual booking growth target of over 30 percent for the period from 2017 to 2019.
For more information, visit the company’s website at www.Tapinator.com
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