IR and the Importance of Content Strategies – NIBA’s 147th Investment Conference

After a brief introduction on the experience gained from implementing many different content strategies for 450+ public and pre-IPO companies, we shared a myriad of ideas and the proper mindset needed to be successful when using digital content as part of an existing Investor Relations (IR) program.

The presentation was delivered at the Westin in Times Square NYC during the National Investment Banking Association (NIBA) conference. NIBA is composed of thousands of investment professionals, representing more than 60 key industry services, along with over 8,800 registered representatives that have in excess of $78 billion in assets under management. To date, the association’s members have raised over $17 billion and are responsible for 90% of all Initial Public Offerings under $20 million.

Key topics include:

• Identifying the most effective course of action
• How to define scope, set targets and create timelines
• Reaching investors who haven’t heard your story
• How to maintain engagement with new and growing audiences
• Coordinating various approaches for greater success
• How to increase visibility with your existing team and resources

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