- INND continues to broaden its reach to help more of the 70 million individuals in North America who suffer from hearing loss
- Company deploys multichannel market strategy involving e-commerce and in-store presence to help consumers access hearing aids
- With a full range of good quality yet affordable hearing aid solutions targeted at its large and growing market, INND believes it can experience significant growth potential over the coming months
With nearly 16% of adults in the US reporting hearing trouble, the total addressable market of InnerScope Hearing Technologies (OTC: INND), a leading manufacturer, distributor, and retailer of FDA-Registered hearing aids, appears to be vast (https://nnw.fm/GcxX3). And as the population continues to age, the number of people that can benefit from hearing help is only expected to grow. To reach this large and ever-growing market, INND leverages a robust omnichannel market strategy to help an estimated 70 million people in North America that have some hearing impairment. This well-rounded and carefully executed strategy utilizes wholesale and retail distribution networks and DTC (direct-to-consumer) channel that involves InnerScope’s MyHearIQ.com eCommerce site and partner sites such as FSAstore.com, HSAstore.com, and WellDeservedHealth.com.
In February, INND launched a new eCommerce website for HearingAssist, its wholly-owned subsidiary, located at https://hearingassist.com/. HearingAssist has been an established leader in the DTC hearing aid market since 2008. It is known as Walmart’s largest hearing aid supplier, with products available in 757 of its stores nationwide and over 500,000 hearing aids sold to date. INND also offers free self-check hearing screening in its kiosks installed in national pharmacy chains, big-box retailers, and national and local groceries chains. In December 2021, INND announced a deal with Giant Eagle, one of the country’s largest grocery and pharmacy chains with more than 470 locations in Pennsylvania, Ohio, West Virginia, Maryland, and Indiana. The agreement allows INND to initially deploy its proprietary hearing kiosks in six locations, with more to come (https://nnw.fm/o7UQE). INND continues to add new in-store hearing kiosks as part of its strategic rollout with multi-billion-dollar grocery and pharmacy retailers.
As a veteran in the retail hearing aid space, with its founders who have over 70 years in the business, INND offers hearing aids that are FDA-registered, medical-grade devices. They come with professional remote programming and support from licensed hearing professionals through INND’s proprietary HearIQ App (available to download Free on Apple App Store and Google Play). INND also launched a new call center designed to deliver a superior personalized customer experience and elevate the support it provides to customers as it continues to accelerate nationwide growth.
INND remains committed to empowering consumers to take control of their hearing care from the comfort of their homes by delivering the same quality of hearing technology and expert support as traditional providers but at a fraction of the cost. INND also offers a monthly subscription payment option that allows users to purchase hearing aids and get bi-annual free upgrades, making hearing care even more affordable.
With its portfolio of innovative yet affordable hearing solutions targeted at the market that is expected to expand, INND is confident that there is a significant market opportunity for the company to experience explosive growth potential over the next 6 to 12 months (https://nnw.fm/KZXNa).
For more information, visit the company’s website at www.INND.com.
NOTE TO INVESTORS: The latest news and updates relating to INND are available in the company’s newsroom at https://nnw.fm/INND
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