- INND expands availability of its offering through Walmart Canada, its flagship online store
- Leveraging its successful relationship with the North American retail heavyweight, INND aims to deliver on its ambitious growth potential
- Through Walmart.ca, INND will be able to reach 1.5 million customers that visit this e-Commerce platform daily
InnerScope Hearing Technologies (OTC: INND), a leading Direct-to-Consumer disruptor in the hearing aid technology space, appears uncompromised in its readiness to accelerate its growth trajectory in the time to come. The company announced that some of its HearingAssist and iHear hearing products and related supplies would be available for purchase on Walmart.ca, with a view to increasing its offering on the platform over the coming weeks (https://nnw.fm/FHVf4). As a verified wholesaler with Walmart for premium affordable direct-to-consumer hearing products, INND appears well-positioned to leverage the relationship established with this major retailer to solidify its presence in the growing North American market. The company’s wholly owned subsidiary, HearingAssist, is already considered Walmart’s largest direct-ship and wholesale hearing aid supplier.
Direct-to-Consumer (“DTC”) space has seen rapid growth since the start of the pandemic, leading to the retail titan doubling down on online selling. As a result, its online platform Walmart.ca appears to be a thriving place as it attracts an increasing number of consumers – in 2021, its e-Commerce sales grew at the rate of 11% year over year and at a staggering 90% compared with two years ago (https://nnw.fm/alhJb).
Given the estimates that around 65% of Canadians older than 70 years suffer from hearing loss while more than half of those between 40 and 79 have at least mild hearing impairment, expansion into this geographical direction appears to be a natural evolution of INND’s expansion strategy. Since 77% of them are not aware that they suffer from hearing impairment, many don’t seek help from a Registered Audiologist or Registered Hearing Aid Practitioner, which presents a vast unexplored market INND can tap into. Reaching this sizeable addressable market through Walmart’s Canadian e-Commerce platform could potentially take INND’s market position to new heights. Having access to Walmart’s flagship Canadian online store to serve as a launchpad for the company’s Canadian expansion can be a considerable advantage as INND will be able to offer its unique hearing products and related supplies to more than 1.5 million customers that visit the Walmart.ca website daily.
Matthew Moore, President and CEO of InnerScope Hearing Technologies, is enthusiastic about the company’s latest move. “We look forward to continuing to build and expand our relationship with Walmart through InnerScope’s subsidiary HearingAssist, America’s number-one affordable hearing aid brand and currently Walmart’s largest hearing aid supplier. We believe InnerScope, with its growing market presence and footprint, is leading the way for delivering affordable hearing healthcare in-store or right to consumers’ homes through major retailers.”, he said when announcing the company’s Canadian e-Commerce launch.
For more information, visit the company’s website at www.INND.com.
NOTE TO INVESTORS: The latest news and updates relating to INND are available in the company’s newsroom at https://nnw.fm/INND
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