China is one of the leaders of the online to offline (O2O) market, with this community expected to increase nearly 15-fold in the next five years according to Roland Berger (http://nnw.fm/N2DUc). The country is now leading the O2O world both from an adoption and innovation point of view. Brands across the country are now taking advantage of this new opportunity, with marketing campaigns that incorporate the digital and physical worlds.
Why has the popularity of O2O grown so significantly in the past decade? Firstly, the sheer number of people connected to the internet via a mobile device has grown significantly. New technologies also play a role in this shift toward the O2O market, with more people embracing QR codes that connect them directly to a brand.
The introduction of mobile payments has made everything more accessible to consumers. People are able to pay directly via their mobile devices. Contactless cards and online payments can be made with minimal effort. With China leading the mobile payments industry, new innovative ways of making payments have been put to the test.
However, the surge of mobile devices, the internet, and mobile payments are not the only driving factors of the O2O market in China. Convenience is at the forefront, with design and messaging platforms being a key priority for any business. Moxian, Inc. (NASDAQ: MOXC) has mastered both of these through its Moxian+ Business and Moxian+ User applications.
Providing social marketing and promotional platforms designed to help merchants advertise to their audiences via social media offers companies the chance to create awareness through a simple application. The application has a basic design, giving users the chance to enjoy rewards and get involved with fun activities while meeting new people and playing games. It also allows users to communicate with friends and find out about the latest news through its media messenger feature. Moxian works under the motto of ‘online lifestyle, offline fun’, giving consumers and merchants the chance to interact on a more comprehensive level.
For more information, visit www.Moxian.com
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