Leading independent equity research firm SeeThruEquity on February 8, 2017, announced that it has initiated coverage of China’s Moxian, Inc. (NASDAQ: MOXC), with a price target of $4.50 over the next 12 months, according to a press release (http://nnw.fm/Myy0B) from the equity firm. Based in Shenzhen, China, Moxian has quickly developed into one of the Asian nation’s top providers of sales and marketing solutions aimed at helping online vendors connect with customers, with a focus on social media integration and the fast-growing online-to-offline market.
SeeThruEquity, which focuses on small- and micro-cap public companies, also released an initial coverage report for the Chinese company, describing its business model, main achievements and plans against the backdrop of an O2O market currently estimated at $48 billion in China alone. The O2O industry is expected to continue growing very rapidly, with China remaining a world leader in the sector. The Chinese O2O market presents impressive opportunities, as O2O industry sales here grow at a consistent rate of approximately 25 percent per year, the SeeThruEquity report states.
Noting that its analysts “are intrigued by the large market opportunity” available for O2O service providers in China, the SeeThruEquity document goes on to emphasize the size of China’s mobile market, with more than 1.3 billion mobile phone users, according to data made available by the country’s Ministry of Industry and Technology in December 2015. China is also a leader when it comes to internet-enabled handsets, as it has almost 700 million smartphone subscribers with more than 910 million handsets. On this fast-developing market for O2O services, driven by the impressive growth of the mobile market, Moxian is targeting primarily small- and medium-sized businesses that are actively doing business online. According to the SeeThruEquity report, there are more than 75 million small- and medium-sized businesses in China, which should present Moxian with ample opportunity to continue growing its customer base.
Indeed, the company has plans for a large sales push that targets SMEs in large metro areas, via a commercial launch of its Moxian+ platform in March. The Moxian+ technology platform provides SMEs with a full suite of O2O commerce services and all of the technological tools needed to manage and conduct their business online, on both mobile and social media. A free version of the platform is already being used by more than 30,000 merchants and 300,000 consumers, and the company is planning to focus its sales team’s efforts on converting these users to premium paid services, as well as on bringing in new customers.
Moxian’s platform integrates social media features, entertainment, gamification, and business intelligence capabilities. Built around a proprietary Social Customer Relationship Management tool, the platform was created with the specific goal of enhancing business-consumer interactions by allowing marketers to run targeted ad campaigns and users to connect with other users and businesses based on their interests and preferences. This is achieved via two specialized apps: the Moxian+ Business app for merchants and the Moxian+ User app for consumers.
With offices in Shenzhen and Beijing, branches in Malaysia and Hong Kong, and a growing sales team largely split between Shanghai and Shenzhen, Moxian also has plans for expansion into Guangzhou and Shanghai. Its sales team is likely to reach 80+ members by the end of June and 100+ by the end of the year. The company currently has more than 160 employees, of which 60+ are in the research and development department.
For more information, visit www.Moxian.com
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