Social Reality, Inc. (NASDAQ: SRAX) is an internet advertising firm that sees opportunity in the worldwide real-time bidding (RTB) market, which is expected to grow to $42 billion by 2018, according to a study by ReportsnReports.com (http://nnw.fm/u59Ho). The same study indicates that the RTB market is also expected to demonstrate a 41% CAGR from 2014-2019.
Chris Miglino, CEO and founder of Social Reality, Inc., oversees some 120 employees worldwide and is also guiding the company in the social media market. eMarketer (http://nnw.fm/uvDL1) projects that worldwide social media advertising will reach $35.98 billion by 2017. That figure will account for 16% of total global digital ad spending, eMarketer says.
‘The Global RTB Market 2015-2019’ report from ReportsnReports.com notes that flexible pricing for advertisers will result in a competitive bidding process. Achieving goals of more efficient and effective online advertising will propel growth in the market.
Designed to position itself in these multi-billion dollar markets, Social Reality, Inc. is a multi-platform company specializing in digital advertising. Its Social Reality Ad Exchange is a real-time buying and selling management platform designed for launching social media and other campaigns. SRAX Social offers targeted ad purchasing in the digital marketplace, while SRAX.md is designed to help clients reach health care professionals.
Social Reality, Inc. offers customized programs designed for advertisers seeking to reach vertical markets. For example, it offers the free SRAX app, which enables advertisers to create their own ad networks to achieve direct brand partnerships. SRAX Reach is another tool which customizes ads and coordinates premium content with ads.
According to a February 3, 2017, prospectus, security holders of Social Reality are offering to sell 546,587 Class A common shares at $7.50 per share. In 2016, the company, in a private placement, sold 920,000 of its securities units to 25 investors. The company realized $4.6 million in net proceeds from that offering. Social Reality used $2 million of the proceeds to meet debt obligations and the remainder was used for working capital.
For more information, visit www.SocialReality.com
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