Digital technologies are transforming entire industries, and the field of life sciences is no exception. Health wearables that help us monitor vital signs at home; DNA and genome sequencing that have opened the way to precision medicine; and the increased accessibility to medical data made possible by the cloud are just a few of the developments disrupting the biotech, pharmaceutical and health care sectors. You can hear more about these, together with news about other trends and developments in the life sciences space, at the upcoming FWD Pharma Conference in Philadelphia, Pennsylvania.
Set for August 6-8, 2019, at the Doubletree by Hilton Hotel in Philadelphia City Center, this is a forward-thinking forum aimed at catalyzing the adoption of digital information technologies in biosciences. Expect thought-provoking addresses, panel discussions and workshops with case studies that will fire up your enthusiasm and spark ideas, as well as tips to get you thinking outside the box. The FWD Pharma Conference also promises to be a hotbed of networking opportunity.
Ritesh Patel is a keynote speaker. He is chief digital officer of the health & wellness practice at Ogilvy Consulting, the digital transformation and innovation advisory group of the well-known advertising, marketing and public relations agency. Previously, Patel was executive vice president of Ogilvy Health and global head – digital & innovation at inVentiv Health, now part of Syneos Health (NASDAQ: SYNH).
Erin Russell, general manager of Spotlyte, is also a keynote speaker. Spotlyte, a digital hub of informative, expert content focusing on beauty and skin care products and treatments, is a division of global pharmaceutical company Allergan (NYSE: AGN).
About a dozen other thought leaders are slated to make presentations, including Ashley Ryneska, associate director of global communications at Merck; Andrew Hachadorian, manager of digital marketing and media at Cutanea Life Sciences; Carmine Attanasio, senior product manager of digital myeloma marketing at Celgene; and Yolanda Moton Smith, multi-channel engagement medical and consumer integration leader at Eli Lilly and Company. Attendees will hear from these top front-line executives on how information technology is changing their business models and marketing methodologies.
FWD Pharma gets going with a number of pre-conference workshops on Tuesday, August 6. These three-hour study sessions will include ‘Improving Your Data Analytics Process – Discovering Insights to Help Inform Your Multi-Channel Digital Strategy’; ‘A Digital-First and Content-Forward Approach to Engaging with HCPs’; ‘Designing Your Best-In-Class Patient Journey Blueprint’; and ‘Developing a Customer Experience-Focused Product Launch Framework’.
On Wednesday, August 7, the first conference day starts with breakfast at 7:45 a.m., followed by Ritesh Patel’s keynote address at 9:00 a.m. The dual-track main agenda runs from 11:00 a.m. to 3:00 p.m. Track A will be the digital customer journey forum, while Track B will be the culture & organizational transformation forum. Roundtable discussions from 3:00-4:00 p.m. then lead into ‘A Case Study in Launching Spotlyte’ by Erin Russell and a closing address by Carmine Attanasio of Celgene, titled ‘How to Identify Your Company’s Main Digital-Related KPIs’. After those, a cocktail hour kicks off at 6:00 p.m.
For more information, visit the event’s website at www.FWDPharmaConference.com
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