FWD Pharma Presents Digital Communications 101 for Execs in Biotech, Health Care and Life Sciences

A paradox of the Information Age is that more information often results in less communication – one of the reasons that Lincoln Health Network is hosting FWD Pharma, August 6-8 in Philadelphia. The three-day conference will focus on helping executives at life science companies and health care providers incorporate digital information technologies into their business models.

The conference’s emphasis on communicating with constituents will be of interest to entities leading initiatives in brand and product management, customer-relationship management, digital and multichannel marketing, and social media marketing and management. For chief medical officers (CMOs), directors, heads of department and other executives, FWD Pharma will offer a unique crash course in digital communication strategies.

Taking place at the Wyndham Philadelphia Historic District, the conference is expected to feature case studies, keynote addresses, panel discussions and workshops, all designed to drive debate, spark new ideas and even promote the discovery of new paradigms. Naturally, networking opportunities will abound; attendees are invited to engage with the speakers and presenters representing a wide variety of communication and media companies.

Philadelphia is the ideal place for FWD Pharma to debut, as around 80 percent of U.S. pharma companies have a presence in or close to the metropolis, according to Select Greater Philadelphia Council (http://nnw.fm/pDXc4). Those marquee names include AstraZeneca, Bristol-Myers Squibb, GlaxoSmithKline, Johnson & Johnson and Merck.

Keynote speakers will be executives drawn from these well-known corporations. Lorenzo Lacey, digital engagement director of global commercial digital & innovation at AstraZeneca, will be on the podium. So, too, will Stacy Trent, director of worldwide multi-channel capabilities in the campaign management unit of Bristol-Myers Squibb, and Ashley Ryneska, associate director of Merck’s global communications.

FWD Pharma opens on Tuesday, August 6, with a number of preconference workshops. These three-hour study groups will range over a variety of disciplines, including ‘Improving Your Data Analytics Process — Discovering Insights to Help Inform Your Multi-Channel Digital Strategy’; ‘A Digital-First and Content-Forward Approach to Engaging with HCPs’; ‘Designing Your Best-in-Class Patient Journey Blueprint’; and ‘Developing a Customer Experience-Focused Product Launch Framework’.

For more information, visit the event’s website at www.FWDPharmaConference.com

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