- Plant-based food supply chain vertical innovator Eat Well Investment Group Inc. is dedicated to building a supply of more nutritious and tasty foods for international consumers throughout North American markets
- Majority-owned subsidiary Amara toddler organic food line recently announced it has expanded its presence in H-E-B’s stores throughout Texas since its launch with the retailer last year, including two new plant-based flavors
- Amara is also being distributed through other big box and e-commerce giants such as Walmart, Amazon and Loblaws
- Eat Well expects its revenues to grow to $100 million by year’s end
The rising profile of baby food brand Amara Organic Foods has been a boon to plant-based foods investment company Eat Well Investment Group (CSE: EWG) (OTC: EWGFF), which acquired 51 percent ownership of the company in October with an option to obtain up to 80 percent if it wishes.
Amara is being distributed through e-commerce giants Amazon and Walmart, and through big-box retailers such as Walmart, Whole Foods, Sprouts Farmer’s Market and, in Canada, Loblaws Inc. In June Amara launched in independently owned food retailer HEB Grocery Company, LP (known as H-E-B), which serves Texas and Mexico, and has since expanded to 200 of H-E-B’s stores with new baby food flavors tropical mango and peas, corn and carrots (https://nnw.fm/0cSxz).
During the course of 2021, Amara enjoyed 533 percent revenue growth and was named Amazon’s top new release (https://nnw.fm/BlFNx).
“We’re thrilled to be expanding our retail shelf footprint with one of our key retailers, H-E-B. It’s a true testament to Amara’s strong growth in the category and the changing customer,” Amara founder and CEO Jessica Sturzenegger stated in the Feb. 1 news release. “Customers are increasingly thinking about the food they eat and Amara’s truly the only baby food that can bring all the benefits of fresh with the convenience of shelf stable.”
Parent company Eat Well Investment Group is dedicated to investing in the entire plant-based food supply chain from seed to market. Its vertical integration of agribusiness, foodtech, and CPG brands has the ultimate goal of providing more nutritious and more exciting foods to consumers on an international scale — doing so through a blend of natural and traditional-big box retailers to reach families in a variety of lifestyle communities.
Another Eat Well acquisition, Sapientia, launched plant-based twisted curls snacks as the company’s first commercial product shortly before Christmas (https://nnw.fm/jTCRA). Sapientia founder and President Dr. Eugenio Bortone previously invented the Twisted Cheetos, which netted approximately $200 million in retail sales during its first calendar year and Sapientia has high hopes for its twisted curls.
The snack is being distributed through 350 Federated Co-operatives Limited Ltd. (“FCL”) stores under the COOP Pure Brand.
“There is nothing in the category that has this much protein and fibre and still tastes like a regular salty snack and made locally here in Western Canada,” FCL’s Head of Store Brands Sav Bellissimo stated.
Eat Well also has 100 percent ownership of Belle Pulses Ltd., one of Canada’s top pulse processors. Belle Pulses netted more than $60 million in sales in 2020. Eat Well expects its revenues to grow to $100 million by the end of this year.
For more information, visit the company’s website at www.EatWellGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to EWGFF are available in the company’s newsroom at https://nnw.fm/EWGFF
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