Thursday, February 24, 2022

SPYR Inc. (SPYR) Adds to Apple(TM)-focused IOT Product Offerings, Boosts National TV Marketing Campaign

 

  • Internet of Things (“IoT”) developer and retailer SPYR Inc. is dedicated to building a portfolio of branded technology solutions that appeal specifically to Apple consumers with iPhones and other Apple devices
  • SPYR recently announced the pending rollout of an enhanced charging cable called MagixStatus, which provides a better-than-normal level of feedback regarding a device’s charging process
  • The company also recently launched its MagixCharge device — a high-power charger with two USB ports for charging multiple devices at the same time
  • MagixCharge is ‘a high-power car charger providing Power Delivery [PD] via two USB-C ports for charging multiple devices at the same time, up to twice as fast as a conventional vehicle charger that connects via the cigarette lighter adapter
  • The company’s flagship offering, MagixDrive, serves as an adapter between an iPhone and a car’s infotainment system to make CarPlay available on the car dashboard and avoid having to repeatedly access the phone while driving, making the CarPlay experience available wirelessly on the car’s dashboard
  • The products are developed by SPYR’s subsidiary Applied Magix, which was acquired by the company last year

Apple ecosystem-focused Internet of Things (“IoT”) developer SPYR (OTCQB: SPYR) is building its product offerings with the aim of increasing its brand awareness within the industry, most recently with the pending rollout of enhanced Apple(TM) Lightning and USB-C-compatible charging devices and a marketing boost for its flagship wireless CarPlay device. 

“Not only do our cables provide enhanced functionality, but they also look great. The average feedback we have received from our testing group has been, ‘Shut up and take my money!’ – so we do, and we will,” Applied Magix CEO Harald Zink stated when the company announced the development of its MagixStatus line of charging cables Feb. 3 (https://nnw.fm/Yx94W). 

Applied Magix is a registered Apple developer and reseller of Apple ecosystem compatible products that was acquired by SPYR last year as part of SPYR’s mission to source white label Apple HomeKit(TM) products and accessories from worldwide manufacturers while manufacturing its own new line of products. 

SPYR foresees a significant market opportunity in creating smart hardware and software solutions exclusively for Apple customers, given their propensity to invest higher dollar amounts in their pursuit of quality brand items and the apparent lack of smart devices that properly integrate with HomeKit. 

The MagixStatus cables improve on traditional charging cables by providing a fuller range of information on charging status, including if the device is being charged using the faster acting Power Delivery (“PD”) standard. 

The cable is expected to launch during the first quarter, according to the company. 

Applied Magix also recently announced its launch of “MagixCharge,” a high-power, high capacity USB-C car charger with two USB Type-C ports to charge multiple devices at once (https://nnw.fm/zZ2iq). The charger will be packaged in the company’s wireless MagixDrive Bundle, an advertised promotion that combines the charger and the MagixBlock data blockers with the company’s flagship MagixDrive wireless CarPlay adapter at a discounted price.

MagixDrive works as an adapter between an iPhone and a car’s infotainment system to make CarPlay available on the car dashboard without having to fiddle around with the phone while driving. This makes the CarPlay experience available wirelessly on the car’s dashboard. 

SPYR announced Feb. 10 that its initial national TV advertising campaign for MagixDrive achieved a positive response from consumers, prompting the company to expand the airing schedule of the commercial. 

“We were quite satisfied with the results from the first wave of our commercial’s broadcast. By further increasing both the reach and frequency, we hope that more customers will discover our innovative MagixDrive product,” Zink stated (https://nnw.fm/WmTee).

For product information, please see the Applied Magix website at https://AppliedMagix.com, or specific product sites:

For more information, visit the company’s website at www.Spyr.com.

NOTE TO INVESTORS: The latest news and updates relating to SPYR are available in the company’s newsroom at https://nnw.fm/SPYR

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